Purposes Types Of Concept Art
Concept art is seen in different ways but there are mainly only 3 ways concept art is used in the industry.
The first purpose of concept art used in the industry is that it is quantity over quality which is where an artist will draw as many rough ideas as possible based around one brief so that there are many options to choose from. The artist won't spend too long on one idea during this stage because if that idea was rejected then that would have been wasted time spent on a very detailed drawing rather than another 5 quick sketches which could have included the right one. Being creative and quick is essential during this stage because as soon as you get the assignment brief then you need to generate multiple ideas in your head and jot them down anywhere possible. I feel that it would be the best to draw like one or two which are similar but trying to think outside the box is great as it makes that character unique and gives many options to choose from.
The second purpose of concept art is when a few of the initial ideas are chosen by the lead artist (4-5) and then these drawings are worked on and developed even further with quite a lot of detail so that they can be taken to the partners and publishers for them to approve of the idea that they like the most or which ever they feel would suit their game the best. The developed drawings will have annotations describing this that you can't necessarily visualize and will be draw with a front view, side view and back view so that the publishers can see what the entire character will look like.
Finally, once the publishers and partners have chosen the character that they like the most and then this drawing will have the full attention of the artist to be drawn, coloured, shaded and modeled to perfection to be exactly what would be in the game that is going to be released. After the artist has completely finished this hand drawing of the complete character then this will be transferred to be digital using a professional tablet and pen. Once this is done this character is used on things such as posters to advertise the game by giving the public an idea of what the finished game will be like and it is also used to build hype for the game.
The second purpose of concept art is when a few of the initial ideas are chosen by the lead artist (4-5) and then these drawings are worked on and developed even further with quite a lot of detail so that they can be taken to the partners and publishers for them to approve of the idea that they like the most or which ever they feel would suit their game the best. The developed drawings will have annotations describing this that you can't necessarily visualize and will be draw with a front view, side view and back view so that the publishers can see what the entire character will look like.
Finally, once the publishers and partners have chosen the character that they like the most and then this drawing will have the full attention of the artist to be drawn, coloured, shaded and modeled to perfection to be exactly what would be in the game that is going to be released. After the artist has completely finished this hand drawing of the complete character then this will be transferred to be digital using a professional tablet and pen. Once this is done this character is used on things such as posters to advertise the game by giving the public an idea of what the finished game will be like and it is also used to build hype for the game.